With locations all over the United States, Citibank has a very strong presence in retail. To capitalize on this, that would be refreshed 5-times a year nationally.
Additionally, Citi wanted to have a larger presence in Manhattan during the 2015 holiday season. We developed high impact LED and branch takeover creative which achieved the following goals for the period:
HELOC signups 14% over goal
Mortgage applications 41% over goal