When a great American brand like Moen is looking to reintroduce itself to consumers, we wanted to do something different. So instead of focusing so much on product, we wanted Moen to show real, real life and all the reasons people choose Moen.
With locations all over the United States, Citibank has a very strong presence in retail. To capitalize on this, that would be refreshed 5-times a year nationally.
Additionally, Citi wanted to have a larger presence in Manhattan during the 2015 holiday season. We developed high impact LED and branch takeover creative which achieved the following goals for the period:
HELOC signups 14% over goal
Mortgage applications 41% over goal
Early in 2014, Northwestern Medicine accounted they would merge with our client Cadence Health. What followed was a 6 month pitch process to win the business. At the end of the day, I was part of the team that won the privilege of being AOR for Northwestern.
University of Illinois Hospital and Health Sciences System recently has been undergoing a rebranding as UI Health. They wanted to increase their awareness of their new name and help clarify their mission with consumers.
Bright Start is a 529 College Savings fund in Illinois. They provide the resources for parents to begin saving at a young age for their children's college fund. Which eventually lead to the overall strategy that "Today's a Good Day" to start saving. We use that campaign tagline to show genuine moments in children's lives.
Cadence Health (now Northwestern Medicine) is a healthcare network in the Western Suburbs. Aside from pushing the limits of modern medicine, they also run the CDH Proton Center, a state-of-the-art cancer treatment facility, one of only a dozen in the country.
The biggest advantage to Warby Parker is the fact that they offer $95 glasses. We wanted to twist the conversation. We created a campaign that compared Warby Parker to expensive glasses from the perspective of everyday wear and tear. Along with Spotify, this campaign won a 2012 Bronze Addy.
Toppers Pizza is a fun, young and quirky pizza brand that focuses in on the 3am-post party-college student.
Various collection of some logo designs I've had the pleasure of designing.