When a great American brand like Moen is looking to reintroduce itself to consumers, we wanted to do something different. So instead of focusing so much on product, we wanted Moen to show real, real life and all the reasons people choose Moen.
University of Illinois Hospital and Health Sciences System recently has been undergoing a rebranding as UI Health. They wanted to increase their awareness of their new name and help clarify their mission with consumers.
Bright Start is a 529 College Savings fund in Illinois. They provide the resources for parents to begin saving at a young age for their children's college fund. Which eventually lead to the overall strategy that "Today's a Good Day" to start saving. We use that campaign tagline to show genuine moments in children's lives.
Early in 2014, Northwestern Medicine accounted they would merge with our client Cadence Health. What followed was a 6 month pitch process to win the business. At the end of the day, I was part of the team that won the privilege of being AOR for Northwestern.
Cadence Health (now Northwestern Medicine) is a healthcare network in the Western Suburbs. Aside from pushing the limits of modern medicine, they also run the CDH Proton Center, a state-of-the-art cancer treatment facility, one of only a dozen in the country.
The biggest advantage to Warby Parker is the fact that they offer $95 glasses. We wanted to twist the conversation. We created a campaign that compared Warby Parker to expensive glasses from the perspective of everyday wear and tear. Along with Spotify, this campaign won a 2012 Bronze Addy.
What started as a simple Portfolio School print execution, evolved into an big idea that begged to be supported by a kick-ass video. Our idea was to essentially create a global, 24 hour music festival that Spotify users can join in. As an added bonus, this campaign won a 2012 Bronze Addy.
Toppers Pizza is a fun, young and quirky pizza brand that focuses in on the 3am-post party-college student.
Various collection of some logo designs I've had the pleasure of designing.
They say that the best camera is the one they have with you. Wether it's my iPhone or my DSLR, this is a collection of various photos I've taken over the years. Nothing too serious, just something fun I like to do.