Tim Ferriss Branding

Timothy Ferriss is an American author, entrepreneur, public speaker and one of my idols. I’ve purchased all of his books and absolutely consider him a mentor. Which is why I undertook this project. By looking at all the websites, books and appearances he’s made, its clear that there needs to be a more refined and universal visual look that embodies his philosophy, personality and energy.

Blurb

Big idea: With the ability to take great digital photos on nearly any smartphone on the market, Blurb has made it easy to share them in the best way possible. Photos should be shared as bound hardcover book not just on a screen.

Tagline: ”⌘+P” (the print shortcut on Mac computers)

Art Direction and Copywriting: Maxwell Billings

Milk Duds

Big idea: Out of all the candies that kids get during Halloween, Milk Duds are generally overlooked. We wanted to transform Milk Duds into a more social candy that can bring people together. Who better to share and become friends with than the scary monster under your bed or in the basement?

Tagline: ”They’re meant to be shared”

Art Direction: Maxwell Billings

Copywriting: Anthony Williams (click here view Anthony’s portfolio)

Blu eCigarettes

Big idea: With no smoking bans being in acted, smokers are looking for alternatives to smoking that are less disruptive than leaving to go outside for a smoke.

Art Direction: Maxwell Billings

Copywriting: Anthony Williams (click here view Anthony’s portfolio)

Virgin America

Big idea: Airlines have become flying busses. Virgin America offers you premium services and amenities to actually enjoy your flight and inspiring you to “Dream of flying, again.”

Tagline: ”Dream of flying again”

Art Direction/Copywriting: Maxwell Billings

Netflix

Big idea: With Netflix Instant Streaming, you can stream movies and TV shows on your phone, tablet or laptop, allowing you to immerse yourself wherever you are… Even places you might  not want to be.

Tagline: ”escape, anywhere”

Art Direction/Copywriting: Maxwell Billings

Keurig

Big idea: A cup of coffee or tea is usually a remedy for a particular situation. With the Keurig brewing system, that remedy is only takes sixty seconds away.

Big idea: Use the “Keurig Caffeine Nap App” to precisely time a scientifically proven way to reenergize yourself, a caffeine nap. A caffeine nap is simply a well timed dose of caffeine and short nap, which if done properly the caffeine kicks in right as you wake up.

Art Direction: Maxwell Billings

Copywriting: Callie Vinson (click here to view Callie’s portfolio)

Find Your Chicago

Big idea: Chicago has no problem gaining visitors. The problem is that most of these visitors don’t easily know how to get to the more unique, non-touristy areas of the city.

iPhone App Big idea: As a companion to the Find Your Chicago campaign, this app acts as a handy and simple guide to get you to the interesting places in Chicago that the locals know and love.

Chicago Square Big idea: Create an execution that would have a meaningful impact on the city. Tapping into Chicago’s rich tradition with parks, Chicago Square is a beautiful mix of modern technology and a traditional outdoor fountain plaza.

Tagline: ”Find Your Chicago”

Art Direction/Copywriting: Maxwell Billings

Logo Design

Is is a compilation of various logos I have had the opportunity to design for some unique brands. Below is a quick description of each one.

Nubis System: Design for a new brand of LCD outdoor billboards
Le Petit Diet: Brand for a gourmet meal home delivery service
The Stall Seat: Logo for an online newspaper, specifically tailored for restroom reading
Ad Club: Identity for a student run advertising club
Robin Kwiecinski: Identity for a student fashion designer

About Me

A short video that gives you a little insight into my personality and what goes on inside my mind.